Since the inception of the internet, e-mail marketing took center stage in the business world. Despite other inventions such as the mobile marketing and social networking, e-mail market is a core tool that’s imperative to both small, medium and large companies around the world. It has been observed and proven that e-mail marketing has the potential to improve business and give better roi. Unlike other marketing tools and strategies, e-mail marketing provides an opportunity to develop deeper relationships with your clients at a very affordable price. Saks fifth avenue sheds more light on these many benefits.
One of the many benefits is the economical nature of this method. There are plenty of cost effective methods where companies can send e-mails to a large number of clients all at once saving time and money. Combining e-mail marketing and social networking enables business to interact with their clients immediately and more interactively. E-mail marketing also drives conversations which is very critical in marketing the business and turning prospective clients and visitors into paying clients. This method is also very important when conveying personalized messages such as customer names, login details among others allowing for an extreme personalized and intimate way that cannot be achieved using other strategies.
Using e-mail marketing, you’re also in a position to simply track your performance since you’ll be in a position to know the number of people who received your message and even how many clicked on the links you provided to make a purchase. There are however a few downsides to this method. One is spamming where you can be accused of sending unsolicited e-mails especially when you do it commercially. When customers report your messages as spam, the e-mail provider can go ahead and report you which can in turn make your site to be shut down by the web host. However, when used correctly, it is the perfect communication and marketing strategy for your business. Saks fifth avenue sheds more light on this technique and compares it with others.